The Baby Show takes place at the NEC in Birmingham between 21 – 23 May 2010, opening at 9.30am and closing at 5.00pm daily. Featuring thousands of must-have products for both parents and babies; expert advice on pregnancy, birth and parenting skills; and entertainment for all the family, The Baby Show is an essential part of having a baby.
We will be offering Amazing Show Discounts!
Come and visit us on stand B61 where we will be offering an amazing £5.00 off all purchases.
Katie Price to reveal new baby range at The Baby Show NEC Birmingham 2010!
Mother of three Katie Price will appear at The Baby Show on Friday 21st May at Birmingham's NEC. Taking part in a Q&A session on-stage, Katie will be talking about her brand new baby range KP Baby which combines high-quality with affordable baby clothes. As well as conducting signings at The Show, Katie will be on-hand to share the idea behind her new range with visitors to The Show.
Calling all parents - is your little one the next Face of The Baby Show!
The Baby Show, in partnership with Sonam Studios, is searching for the face of The Baby Show 2011 – and we need your help to find the perfect little smiller! Hundreds of little hopefuls have already taken part at our ExCel Show, why not have a look through and see if you can pick the next Face of The Baby Show! Your baby could become an instant star by fronting the marketing campaign of the country’s biggest and best Baby Shows in 2011!
Friday, 23 April 2010
Friday, 16 October 2009
What really happened on Dragon's Den
WHAT REALLY HAPPENED ON DRAGON’S DEN
What actually happened when Alan McElligott went into the Den was the complete opposite of what he had been expecting.
Background
As a successful businessman, McElligott was keen to meet the Dragon’s as he had already invested a lot of his own money into the development of Bottle Buddy and was ready to take the business to the next level. He needed investment and support from serious investors who could help him maximise the potential of Bottle Buddy by investing their money and business expertise in his business.
McElligott knows from the industry response to The Bottle Buddy that he has invented a winning product for the nursery market and walked into the Den with the endorsement of industry professionals and orders and interest from retailers and distributors all over the world.
Since McElligott invented the Bottle Buddy, his business has gone from strength to strength. With support from the UKTI (UK Trade and Investment agency) and sales agents in the US ready to supply Walmart, Sears, Kmart and other leading US retailers McElligott was hopeful that the Dragons would be interested in his product, recognise its potential in a market that in the UK alone, sees 750,000 new babies being born a year with few being breast fed after the first few months.
Facing the Dragons
“I knew they would be tough, and knew it wouldn’t be a done deal just by showing them the product. I was extremely well prepared and knew my facts and figures back to front and expected to be put through my paces and I was prepared for some challenging questions but I did not for one minute imagine that some of the Dragon’s would communicate with me in the way that they did”, says McElligott.
Alan went into the Den and explained to the Dragon’s that he had invented the Bottle Buddy after repeatedly miscounting scoops of formula into his baby’s bottle. After one particularly difficult night after trying to comfort a crying hungry baby while preparing a 2am feed Alan searched the web and the stores for a product that would quickly and accurately count the powdered formula into a baby’s bottle. Discovering that no such product existed, Alan invented it himself and the Bottle Buddy was born.
In the line of fire
“As soon as I demonstrated the product James Caan very nicely explained that the product was not for him, and was the first to admit he had help with is babies. He also said that Theo and Duncan also had help at home with their babies so they wouldn't understand about the need for a Bottle Buddy, because like him, they’d probably never made up a baby’s bottle.”
“I really appreciated James Caan being so honest and upfront with me. It was clear that Theo and Duncan really did not understand the product; they kept trying to shout me down and did not listen to any of the answers I tried to give to their barrage of questions. They were basically rude and aggressive and talked over me and I feel they were playing up to cameras and were not taking my product seriously - this experience was nothing like any professional business meeting I’ve ever been to”, says McElligott.
Grandstanding by the Dragons
Neither Theo nor Duncan appeared to want to hear what he was saying about the buying process at one of the UK’s top retailers and they kept shouting and talking over him, nor did they seem to want to understand the product or the financial information he was trying to explain to them.
Well prepared
“I was of course thoroughly prepared for the meeting and had submitted an extensive business plan to the BBC before the show. Additionally, as I know my business so well I knew all the figures and profit and cost projections in great detail. I don't think they liked the fact that I was so well prepared, that I knew what I was talking about and they kept trying to trip me up and shout me down”.
New Dragons needed
McElligott feels that the programme needs new Dragons who are serious about investing in companies which have potential; “I think Theo and Duncan appear to be only interested in the fame and notoriety the show has brought them, and are no longer serious potential investors. The show needs new entrepreneurs, serious business people who are really interested in investing in new business ideas and can recognise a good idea when they see one not people who are enjoying their fifteen minutes of fame”.
Mcelligott’s says he’s out and the money comes in!
Luckily for McElligott, on the same week he was filming Dragon’s Den he received an offer from another potential investor. “As I knew that I had an investor lined up who was offering me exactly what I wanted from the Dragons I felt confident that I could walk away from the Den at any time”.
Alan says that “since filming the episode the business is moving ahead and this is a very exciting time for us. Everything is coming together and I know I’ve got a great product as the response from industry professionals and parents alike has been fantastic. It is truly an innovative and unique product and I am confident that I am going to make a success of this business, especially know I have the investment I need to move the business onto the next stage”.
What actually happened when Alan McElligott went into the Den was the complete opposite of what he had been expecting.
Background
As a successful businessman, McElligott was keen to meet the Dragon’s as he had already invested a lot of his own money into the development of Bottle Buddy and was ready to take the business to the next level. He needed investment and support from serious investors who could help him maximise the potential of Bottle Buddy by investing their money and business expertise in his business.
McElligott knows from the industry response to The Bottle Buddy that he has invented a winning product for the nursery market and walked into the Den with the endorsement of industry professionals and orders and interest from retailers and distributors all over the world.
Since McElligott invented the Bottle Buddy, his business has gone from strength to strength. With support from the UKTI (UK Trade and Investment agency) and sales agents in the US ready to supply Walmart, Sears, Kmart and other leading US retailers McElligott was hopeful that the Dragons would be interested in his product, recognise its potential in a market that in the UK alone, sees 750,000 new babies being born a year with few being breast fed after the first few months.
Facing the Dragons
“I knew they would be tough, and knew it wouldn’t be a done deal just by showing them the product. I was extremely well prepared and knew my facts and figures back to front and expected to be put through my paces and I was prepared for some challenging questions but I did not for one minute imagine that some of the Dragon’s would communicate with me in the way that they did”, says McElligott.
Alan went into the Den and explained to the Dragon’s that he had invented the Bottle Buddy after repeatedly miscounting scoops of formula into his baby’s bottle. After one particularly difficult night after trying to comfort a crying hungry baby while preparing a 2am feed Alan searched the web and the stores for a product that would quickly and accurately count the powdered formula into a baby’s bottle. Discovering that no such product existed, Alan invented it himself and the Bottle Buddy was born.
In the line of fire
“As soon as I demonstrated the product James Caan very nicely explained that the product was not for him, and was the first to admit he had help with is babies. He also said that Theo and Duncan also had help at home with their babies so they wouldn't understand about the need for a Bottle Buddy, because like him, they’d probably never made up a baby’s bottle.”
“I really appreciated James Caan being so honest and upfront with me. It was clear that Theo and Duncan really did not understand the product; they kept trying to shout me down and did not listen to any of the answers I tried to give to their barrage of questions. They were basically rude and aggressive and talked over me and I feel they were playing up to cameras and were not taking my product seriously - this experience was nothing like any professional business meeting I’ve ever been to”, says McElligott.
Grandstanding by the Dragons
Neither Theo nor Duncan appeared to want to hear what he was saying about the buying process at one of the UK’s top retailers and they kept shouting and talking over him, nor did they seem to want to understand the product or the financial information he was trying to explain to them.
Well prepared
“I was of course thoroughly prepared for the meeting and had submitted an extensive business plan to the BBC before the show. Additionally, as I know my business so well I knew all the figures and profit and cost projections in great detail. I don't think they liked the fact that I was so well prepared, that I knew what I was talking about and they kept trying to trip me up and shout me down”.
New Dragons needed
McElligott feels that the programme needs new Dragons who are serious about investing in companies which have potential; “I think Theo and Duncan appear to be only interested in the fame and notoriety the show has brought them, and are no longer serious potential investors. The show needs new entrepreneurs, serious business people who are really interested in investing in new business ideas and can recognise a good idea when they see one not people who are enjoying their fifteen minutes of fame”.
Mcelligott’s says he’s out and the money comes in!
Luckily for McElligott, on the same week he was filming Dragon’s Den he received an offer from another potential investor. “As I knew that I had an investor lined up who was offering me exactly what I wanted from the Dragons I felt confident that I could walk away from the Den at any time”.
Alan says that “since filming the episode the business is moving ahead and this is a very exciting time for us. Everything is coming together and I know I’ve got a great product as the response from industry professionals and parents alike has been fantastic. It is truly an innovative and unique product and I am confident that I am going to make a success of this business, especially know I have the investment I need to move the business onto the next stage”.
Tuesday, 29 September 2009
Sales success at Kind + Jugend as Bottle Buddy generates huge interest from all four corners of the globe
Bottle Buddy the world’s only baby formula dispensing product which accurately counts a pre-set amount of powdered infant into a baby’s bottle has returned from the 2009 Kind + Jugend show with huge interest from buyers and distributors from all over the world.
At the show the Bottle Buddy sales team met with buyers from the US, the UK, Australia, the Far East, Turkey, Greece, France, Spain, Germany, Benelux, South America and since coming back from Germany have been dealing with enquiries from buyers who have made sales enquiries since the end of the show.
In addition to its great success at the Cologne show the Bottle Buddy was also launched to distributors and agents in the US at the September ABC Kids Show in Las Vegas with distributors interested in supplying some of the US’s major retailers.
Jo Jo Maman Bebé has already increased its first order and the Bottle Buddy website is taking pre-orders now.
Alan McElligott of Bottle Buddy says: “Kind+Jugend couldn’t have gone better for us. We got fantastic feedback from everyone we met and feel positive that our order books will start filling up as we close sales on the post-Cologne and Vegas leads”.
To see Bottle Buddy in action watch our Bottle Buddy film on YouTube and check out our blog at http://baby-buddy.blogspot.com/.
Bottle Buddy will be available in the UK from mid-October Jo Jo Maman Bebé, Amazon and the Bottle Buddy website.
At the show the Bottle Buddy sales team met with buyers from the US, the UK, Australia, the Far East, Turkey, Greece, France, Spain, Germany, Benelux, South America and since coming back from Germany have been dealing with enquiries from buyers who have made sales enquiries since the end of the show.
In addition to its great success at the Cologne show the Bottle Buddy was also launched to distributors and agents in the US at the September ABC Kids Show in Las Vegas with distributors interested in supplying some of the US’s major retailers.
Jo Jo Maman Bebé has already increased its first order and the Bottle Buddy website is taking pre-orders now.
Alan McElligott of Bottle Buddy says: “Kind+Jugend couldn’t have gone better for us. We got fantastic feedback from everyone we met and feel positive that our order books will start filling up as we close sales on the post-Cologne and Vegas leads”.
To see Bottle Buddy in action watch our Bottle Buddy film on YouTube and check out our blog at http://baby-buddy.blogspot.com/.
Bottle Buddy will be available in the UK from mid-October Jo Jo Maman Bebé, Amazon and the Bottle Buddy website.
Thursday, 17 September 2009
Bottle Buddy Nominated for Prestigious Innovation Award at Kind + Jugend 2009

Bottle Buddy the world’s only baby formula dispensing product which accurately counts a pre-set amount of powdered infant into a baby’s bottle has been shortlisted for the prestigious Innovation Award at Kind + Jugend 2009.
Alan McElligott’s appearance on the BBC’s prestigious Dragon’s Den programme in July generated a lot of press, orders and product awareness. Jo Jo Maman Bebe has doubled its original order and the company has started taking orders from international buyers, including large orders from Hong Kong and Ireland as well as other UK retailers. Traffic to the website has also increased and consumer pre-orders are growing too with the Bottle Buddy arriving in the UK at the beginning of September.
Bottle Buddy is being launched at a time when recent medical research reported that errors in miscounting scoops of formula when making up a baby’s bottle can lead to childhood obesity by overdosing the bottles and undernourishment from bottles that do not have enough formula in them. Using Bottle Buddy to accurately make up a baby’s bottle with powdered formula overcomes some of the serious health risks associated with formula feeding.
On average more than 90% of parents bottle feed and they put about 10,000 scoops of infant or follow-on formula into bottles in the first year of a baby’s life. That’s a lot of time spent scooping and it’s easy to miscount the amount of formula you put in the bottle especially when you are holding a crying, hungry baby and trying to make up a bottle at the same time.
Using Bottle Buddy to make up a baby’s bottle is convenient, quick and easy to use, it saves time and it ensures that every bottle contains the right amount of formula every time. Bottle Buddy is set to become an indispensible product for parents feeding their babies powdered infant or follow-on formula.
The Bottle Buddy has a rrp of £34.99/€44.99/$49.99 and is available to order directly from Baby Buddy on 08450 780 394 or email Nicola@babybuddy.eu
ENDS
http://www.babybuddy.eu/
BOTTLE BUDDY WILL BE in Hall 11.2 stand H20 AT KIND + JUGEND
For further information please contact: Caroline Ratner at Caroline Ratner Communications 020 8209 0120 or caroline@carolincomms.com
Editor’s notes:
Correctly putting the right amount of formula into a bottle by using Bottle Buddy to make up formula feeds eliminates human error and reduces the short and long term health risks associated with too much or too little formula.
There are a number of signs that parents should look out for that indicate that a baby is being fed too much or too little formula
slower-than-normal weight gain
diminished urine output
a loose, wrinkly appearance to baby's skin
persistent crying
Signs that a baby is being fed too much at each feeding are:
a lot of spitting up or profuse vomiting immediately after the feeding
colicky abdominal pain (baby draws his legs up onto a tense abdomen) immediately after feeding
excessive weight gain
Bottle Buddy is simple to use, is compatible with all brands of infant and follow-on formula and is BPA free. It works at the touch of a button and is dishwasher safe and easy to clean and sterilise.
Bottle Buddy is set to become an indispensible convenience for parents who feed their babies with formula powdered milk.
The Bottle Buddy is available from http://www.babybuddy.eu/ and from JoJo Maman Bebe soon and retails for £34.99.
http://www.babybuddy.eu/news/hazardsOfScoopMeasurements.pdf
Mothers attending infant welfare clinics were asked to measure milk powder from a standard packet with the scoop provided by the manufacturers. Wide variations were found in the weight of powder obtained, with the highest scoop weight (5.6 g) being double the lowest (2.8g). It is suggested that the scoop method of measuring milk powder is so inaccurate that the manufacturers should present their product in small pre-measured packets.
Studies carried out by the British Medical Journal have found that manual scooping can result in the 'over-concentrating' or 'under-concentrating' of babies bottles.
http://www.babybuddy.eu/news/bmjStudy.pdf
http://jcem.endojournals.org/cgi/content/short/89/9/4211?rss=1&ssource=mfc
Alan McElligott’s appearance on the BBC’s prestigious Dragon’s Den programme in July generated a lot of press, orders and product awareness. Jo Jo Maman Bebe has doubled its original order and the company has started taking orders from international buyers, including large orders from Hong Kong and Ireland as well as other UK retailers. Traffic to the website has also increased and consumer pre-orders are growing too with the Bottle Buddy arriving in the UK at the beginning of September.
Bottle Buddy is being launched at a time when recent medical research reported that errors in miscounting scoops of formula when making up a baby’s bottle can lead to childhood obesity by overdosing the bottles and undernourishment from bottles that do not have enough formula in them. Using Bottle Buddy to accurately make up a baby’s bottle with powdered formula overcomes some of the serious health risks associated with formula feeding.
On average more than 90% of parents bottle feed and they put about 10,000 scoops of infant or follow-on formula into bottles in the first year of a baby’s life. That’s a lot of time spent scooping and it’s easy to miscount the amount of formula you put in the bottle especially when you are holding a crying, hungry baby and trying to make up a bottle at the same time.
Using Bottle Buddy to make up a baby’s bottle is convenient, quick and easy to use, it saves time and it ensures that every bottle contains the right amount of formula every time. Bottle Buddy is set to become an indispensible product for parents feeding their babies powdered infant or follow-on formula.
The Bottle Buddy has a rrp of £34.99/€44.99/$49.99 and is available to order directly from Baby Buddy on 08450 780 394 or email Nicola@babybuddy.eu
ENDS
http://www.babybuddy.eu/
BOTTLE BUDDY WILL BE in Hall 11.2 stand H20 AT KIND + JUGEND
For further information please contact: Caroline Ratner at Caroline Ratner Communications 020 8209 0120 or caroline@carolincomms.com
Editor’s notes:
Correctly putting the right amount of formula into a bottle by using Bottle Buddy to make up formula feeds eliminates human error and reduces the short and long term health risks associated with too much or too little formula.
There are a number of signs that parents should look out for that indicate that a baby is being fed too much or too little formula
slower-than-normal weight gain
diminished urine output
a loose, wrinkly appearance to baby's skin
persistent crying
Signs that a baby is being fed too much at each feeding are:
a lot of spitting up or profuse vomiting immediately after the feeding
colicky abdominal pain (baby draws his legs up onto a tense abdomen) immediately after feeding
excessive weight gain
Bottle Buddy is simple to use, is compatible with all brands of infant and follow-on formula and is BPA free. It works at the touch of a button and is dishwasher safe and easy to clean and sterilise.
Bottle Buddy is set to become an indispensible convenience for parents who feed their babies with formula powdered milk.
The Bottle Buddy is available from http://www.babybuddy.eu/ and from JoJo Maman Bebe soon and retails for £34.99.
http://www.babybuddy.eu/news/hazardsOfScoopMeasurements.pdf
Mothers attending infant welfare clinics were asked to measure milk powder from a standard packet with the scoop provided by the manufacturers. Wide variations were found in the weight of powder obtained, with the highest scoop weight (5.6 g) being double the lowest (2.8g). It is suggested that the scoop method of measuring milk powder is so inaccurate that the manufacturers should present their product in small pre-measured packets.
Studies carried out by the British Medical Journal have found that manual scooping can result in the 'over-concentrating' or 'under-concentrating' of babies bottles.
http://www.babybuddy.eu/news/bmjStudy.pdf
http://jcem.endojournals.org/cgi/content/short/89/9/4211?rss=1&ssource=mfc
Friday, 5 December 2008
Baby Buddy Introduction
At Baby Buddy we are committed to developing innovative baby products, which will “make parents lives that little bit easier” 
We are pleased to announce the imminent launch of our first product 'Bottle Buddy' The Electronic Formula Dispenser, which is set to revolutionise the way we make up our babies bottles forever more.
No more manual scooping or worrying if you have added the correct amount of formula, just the simple touch of a button.
More information about the innovative 'Bottle Buddy' go to our website http://www.babybuddy.eu/

We are pleased to announce the imminent launch of our first product 'Bottle Buddy' The Electronic Formula Dispenser, which is set to revolutionise the way we make up our babies bottles forever more.
No more manual scooping or worrying if you have added the correct amount of formula, just the simple touch of a button.
More information about the innovative 'Bottle Buddy' go to our website http://www.babybuddy.eu/
Subscribe to:
Posts (Atom)